Building Brand Authenticity

7 Habits of Iconic Brands

Business & Finance, Marketing & Sales, Research
Cover of the book Building Brand Authenticity by M. Beverland, Palgrave Macmillan UK
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Author: M. Beverland ISBN: 9780230250802
Publisher: Palgrave Macmillan UK Publication: October 22, 2009
Imprint: Palgrave Macmillan Language: English
Author: M. Beverland
ISBN: 9780230250802
Publisher: Palgrave Macmillan UK
Publication: October 22, 2009
Imprint: Palgrave Macmillan
Language: English

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

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