Building Brand Authenticity

7 Habits of Iconic Brands

Business & Finance, Marketing & Sales, Research
Cover of the book Building Brand Authenticity by M. Beverland, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: M. Beverland ISBN: 9780230250802
Publisher: Palgrave Macmillan UK Publication: October 22, 2009
Imprint: Palgrave Macmillan Language: English
Author: M. Beverland
ISBN: 9780230250802
Publisher: Palgrave Macmillan UK
Publication: October 22, 2009
Imprint: Palgrave Macmillan
Language: English

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

More books from Palgrave Macmillan UK

Cover of the book Transmission Channels of Financial Shocks to Stock, Bond, and Asset-Backed Markets by M. Beverland
Cover of the book Mapping Paths to Family Justice by M. Beverland
Cover of the book Social Movements in Egypt and Iran by M. Beverland
Cover of the book Philosophy of Stem Cell Biology by M. Beverland
Cover of the book Breaking Bad and Dignity by M. Beverland
Cover of the book Civil Society Contributions to Policy Innovation in the PR China by M. Beverland
Cover of the book Technology, Self-Fashioning and Politeness in Eighteenth-Century Britain by M. Beverland
Cover of the book Leibniz, Husserl and the Brain by M. Beverland
Cover of the book Cosmopolitan Animals by M. Beverland
Cover of the book On the Production of Subjectivity by M. Beverland
Cover of the book Running across Europe by M. Beverland
Cover of the book Banking in China by M. Beverland
Cover of the book International Perspectives on Materials in ELT by M. Beverland
Cover of the book The Foreign Policies of Post-Yugoslav States by M. Beverland
Cover of the book The Language of Interstate Relations by M. Beverland
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy