Building Brand Experiences

A Practical Guide to Retaining Brand Relevance

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Building Brand Experiences by Dr Darren Coleman, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dr Darren Coleman ISBN: 9780749481575
Publisher: Kogan Page Publication: July 3, 2018
Imprint: Kogan Page Language: English
Author: Dr Darren Coleman
ISBN: 9780749481575
Publisher: Kogan Page
Publication: July 3, 2018
Imprint: Kogan Page
Language: English

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive engagement, while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and executives to realize this and create tailored, relevant experiences that will appeal to consumers and drive brand performance.

Practically structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand experiences based on tried-and-tested tools, templates and informed research. Combining expert insight and real-world examples in an anecdotal and digestible way, Building Brand Experiences is the essential guide to crafting relevant experiences that consumers will love, to improve brand engagement and drive results.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive engagement, while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and executives to realize this and create tailored, relevant experiences that will appeal to consumers and drive brand performance.

Practically structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand experiences based on tried-and-tested tools, templates and informed research. Combining expert insight and real-world examples in an anecdotal and digestible way, Building Brand Experiences is the essential guide to crafting relevant experiences that consumers will love, to improve brand engagement and drive results.

More books from Kogan Page

Cover of the book The Strategic Planning Workbook by Dr Darren Coleman
Cover of the book Human Resource Management by Dr Darren Coleman
Cover of the book Ultimate Aptitude Tests by Dr Darren Coleman
Cover of the book Developing Employability and Enterprise by Dr Darren Coleman
Cover of the book Practical Enterprise Risk Management by Dr Darren Coleman
Cover of the book Business Operations Models by Dr Darren Coleman
Cover of the book Technology Distribution Channels by Dr Darren Coleman
Cover of the book The Talent Wave by Dr Darren Coleman
Cover of the book Radical Business Model Transformation by Dr Darren Coleman
Cover of the book Effective HR Communication by Dr Darren Coleman
Cover of the book E-Commerce Website Optimization by Dr Darren Coleman
Cover of the book The Learning Challenge by Dr Darren Coleman
Cover of the book People and Organisational Development by Dr Darren Coleman
Cover of the book Armstrong's Handbook of Performance Management by Dr Darren Coleman
Cover of the book Tales for Change by Dr Darren Coleman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy