Building Commitment To Reform Through Strategic Communication: The Five Key Decisions

Business & Finance, Economics, Economic Development
Cover of the book Building Commitment To Reform Through Strategic Communication: The Five Key Decisions by Verzosa Cecilia Cabanero ; Garcia Helen R., World Bank
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Author: Verzosa Cecilia Cabanero ; Garcia Helen R. ISBN: 9780821376218
Publisher: World Bank Publication: October 6, 2009
Imprint: Language: English
Author: Verzosa Cecilia Cabanero ; Garcia Helen R.
ISBN: 9780821376218
Publisher: World Bank
Publication: October 6, 2009
Imprint:
Language: English
Strategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provides a management decision-making tool for developing a communication strategy for reforms. Illustrative examples of how this tool can be used in various types of development activities are drawn from projects, economic and sector work, country assistance strategies formulated by donor groups, and country programs designed by developing country government teams to reduce poverty.The Sourcebook's approach has been used by program managers in developing countries and taught in workshops and formal courses conducted face-to-face as well as through various educational technologies such as videoconferences, self-paced courses, and computer-based modules.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Strategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provides a management decision-making tool for developing a communication strategy for reforms. Illustrative examples of how this tool can be used in various types of development activities are drawn from projects, economic and sector work, country assistance strategies formulated by donor groups, and country programs designed by developing country government teams to reduce poverty.The Sourcebook's approach has been used by program managers in developing countries and taught in workshops and formal courses conducted face-to-face as well as through various educational technologies such as videoconferences, self-paced courses, and computer-based modules.

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