Building Commitment To Reform Through Strategic Communication: The Five Key Decisions

Business & Finance, Economics, Economic Development
Cover of the book Building Commitment To Reform Through Strategic Communication: The Five Key Decisions by Verzosa Cecilia Cabanero ; Garcia Helen R., World Bank
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Verzosa Cecilia Cabanero ; Garcia Helen R. ISBN: 9780821376218
Publisher: World Bank Publication: October 6, 2009
Imprint: Language: English
Author: Verzosa Cecilia Cabanero ; Garcia Helen R.
ISBN: 9780821376218
Publisher: World Bank
Publication: October 6, 2009
Imprint:
Language: English
Strategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provides a management decision-making tool for developing a communication strategy for reforms. Illustrative examples of how this tool can be used in various types of development activities are drawn from projects, economic and sector work, country assistance strategies formulated by donor groups, and country programs designed by developing country government teams to reduce poverty.The Sourcebook's approach has been used by program managers in developing countries and taught in workshops and formal courses conducted face-to-face as well as through various educational technologies such as videoconferences, self-paced courses, and computer-based modules.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Strategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provides a management decision-making tool for developing a communication strategy for reforms. Illustrative examples of how this tool can be used in various types of development activities are drawn from projects, economic and sector work, country assistance strategies formulated by donor groups, and country programs designed by developing country government teams to reduce poverty.The Sourcebook's approach has been used by program managers in developing countries and taught in workshops and formal courses conducted face-to-face as well as through various educational technologies such as videoconferences, self-paced courses, and computer-based modules.

More books from World Bank

Cover of the book Deliberation and Development by Verzosa Cecilia Cabanero ; Garcia Helen R.
Cover of the book Global Economic Prospects, January 2018 by Verzosa Cecilia Cabanero ; Garcia Helen R.
Cover of the book Building On Early Gains In Afghanistan's Health, Nutrition, And Population Sector: Challenges And Options by Verzosa Cecilia Cabanero ; Garcia Helen R.
Cover of the book Integrating Human Rights into Development, Second Edition by Verzosa Cecilia Cabanero ; Garcia Helen R.
Cover of the book Options To Increase Access To Telecommunications Services In Rural And Low-Income Areas by Verzosa Cecilia Cabanero ; Garcia Helen R.
Cover of the book Capital for the Future by Verzosa Cecilia Cabanero ; Garcia Helen R.
Cover of the book The Impact Of Private Sector Participation In Infrastructure: Lights, Shadows, And The Road Ahead by Verzosa Cecilia Cabanero ; Garcia Helen R.
Cover of the book Enhancing Regional Trade Integration In Southeast Europe by Verzosa Cecilia Cabanero ; Garcia Helen R.
Cover of the book Annual World Bank Conference On Development Economics 2008, Global: Private Sector And Development by Verzosa Cecilia Cabanero ; Garcia Helen R.
Cover of the book Handbook On Impact Evaluation: Quantitative Methods And Practices by Verzosa Cecilia Cabanero ; Garcia Helen R.
Cover of the book Human Rights and Climate Change: A Review of the International Legal Dimensions by Verzosa Cecilia Cabanero ; Garcia Helen R.
Cover of the book International Migration and Development in East Asia and the Pacific by Verzosa Cecilia Cabanero ; Garcia Helen R.
Cover of the book Land In Transition: Reform And Poverty In Rural Vietnam by Verzosa Cecilia Cabanero ; Garcia Helen R.
Cover of the book Entrepreneurship in Latin America by Verzosa Cecilia Cabanero ; Garcia Helen R.
Cover of the book World Development Indicators 2008 by Verzosa Cecilia Cabanero ; Garcia Helen R.
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy