Building Routes to Customers

Proven Strategies for Profitable Growth

Business & Finance, Management & Leadership, Management Science, Marketing & Sales
Cover of the book Building Routes to Customers by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer, Springer New York
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer ISBN: 9780387799513
Publisher: Springer New York Publication: April 5, 2009
Imprint: Springer Language: English
Author: Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
ISBN: 9780387799513
Publisher: Springer New York
Publication: April 5, 2009
Imprint: Springer
Language: English

Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics.

With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics.

With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.

More books from Springer New York

Cover of the book The PACE System by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book Histories of Transnational Crime by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book The Role of Genetics in Breast and Reproductive Cancers by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book Media in Education by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book Ordinary Differential Equations by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book Reproductive Sciences in Animal Conservation by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book Hip Joint Restoration by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book Principles of Microbiological Troubleshooting in the Industrial Food Processing Environment by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book Affect Regulation Training by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book Clinician's Guide to Diagnostic Imaging by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book Progress in Motor Control by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book ICT Development for Social and Rural Connectedness by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book The Psychological Effects of Aerobic Fitness Training by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book Rural Caregiving in the United States by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book Imaging the Brain in Autism by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy