Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner

A Beginner's Guide

Nonfiction, Science & Nature, Mathematics, Statistics, Computers, Application Software
Cover of the book Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner by Olivia Parr-Rud, SAS Institute
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Olivia Parr-Rud ISBN: 9781629593289
Publisher: SAS Institute Publication: October 1, 2014
Imprint: SAS Institute Language: English
Author: Olivia Parr-Rud
ISBN: 9781629593289
Publisher: SAS Institute
Publication: October 1, 2014
Imprint: SAS Institute
Language: English

This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. Today’s businesses increasingly use data to drive decisions that keep them competitive. Especially with the influx of big data, the importance of data analysis to improve every dimension of business cannot be overstated. Data analysts are therefore in demand; however, many hires and prospective hires, although talented with respect to business and statistics, lack the know-how to perform business analytics with advanced statistical software. Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner is a beginner’s guide with clear, illustrated, step-by-step instructions that will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence. This book is part of the SAS Press program.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. Today’s businesses increasingly use data to drive decisions that keep them competitive. Especially with the influx of big data, the importance of data analysis to improve every dimension of business cannot be overstated. Data analysts are therefore in demand; however, many hires and prospective hires, although talented with respect to business and statistics, lack the know-how to perform business analytics with advanced statistical software. Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner is a beginner’s guide with clear, illustrated, step-by-step instructions that will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence. This book is part of the SAS Press program.

More books from SAS Institute

Cover of the book Exchanging Data between SAS and Microsoft Excel by Olivia Parr-Rud
Cover of the book Applying Data Science by Olivia Parr-Rud
Cover of the book Practical Data Analysis with JMP, Second Edition by Olivia Parr-Rud
Cover of the book Longitudinal Data and SAS by Olivia Parr-Rud
Cover of the book A Step-by-Step Approach to Using SAS for Factor Analysis and Structural Equation Modeling, Second Edition by Olivia Parr-Rud
Cover of the book JSL Companion by Olivia Parr-Rud
Cover of the book Predictive Modeling with SAS Enterprise Miner by Olivia Parr-Rud
Cover of the book Practical Time Series Analysis Using SAS by Olivia Parr-Rud
Cover of the book SAS Certified Specialist Prep Guide by Olivia Parr-Rud
Cover of the book PROC DOCUMENT by Example Using SAS by Olivia Parr-Rud
Cover of the book A Recipe for Success Using SAS University Edition by Olivia Parr-Rud
Cover of the book Applied Econometrics with SAS by Olivia Parr-Rud
Cover of the book The DS2 Procedure: SAS Programming Methods at Work by Olivia Parr-Rud
Cover of the book The SAS Programmer's PROC REPORT Handbook: Basic to Advanced Reporting Techniques by Olivia Parr-Rud
Cover of the book Administrative Healthcare Data by Olivia Parr-Rud
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy