Business Essentials for Strategic Communicators

Creating Shared Value for the Organization and its Stakeholders

Nonfiction, Computers, Application Software, Business Software, Business & Finance, Management & Leadership, Management
Cover of the book Business Essentials for Strategic Communicators by M. Ragas, E. Culp, Palgrave Macmillan US
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Author: M. Ragas, E. Culp ISBN: 9781137385338
Publisher: Palgrave Macmillan US Publication: December 17, 2014
Imprint: Palgrave Macmillan Language: English
Author: M. Ragas, E. Culp
ISBN: 9781137385338
Publisher: Palgrave Macmillan US
Publication: December 17, 2014
Imprint: Palgrave Macmillan
Language: English

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. 

Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals. 

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The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. 

Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals. 

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