Business Research Methods

An Applied Orientation

Business & Finance, Economics, Statistics, Management & Leadership, Management Science
Cover of the book Business Research Methods by Sanjay Mohapatra, M  R Anusree, S Sreejesh, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sanjay Mohapatra, M R Anusree, S Sreejesh ISBN: 9783319005393
Publisher: Springer International Publishing Publication: July 31, 2013
Imprint: Springer Language: English
Author: Sanjay Mohapatra, M R Anusree, S Sreejesh
ISBN: 9783319005393
Publisher: Springer International Publishing
Publication: July 31, 2013
Imprint: Springer
Language: English

Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision.  The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs.  The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision.  The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs.  The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.

More books from Springer International Publishing

Cover of the book Stories of Indigenous Success in Australian Sport by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book Invention of Tradition and Syncretism in Contemporary Religions by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book Industrial Internet of Things by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book Artificial Neural Networks in Pattern Recognition by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book Practical Psychology in Medical Rehabilitation by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book Fundamentals of Sustainable Urban Renewal in Small and Mid-Sized Towns by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book Computer Vision – ACCV 2016 by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book The Seybert Report by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book Measurements of the X c and X b Quarkonium States in pp Collisions with the ATLAS Experiment by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book Model-Driven Engineering and Software Development by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book Experimental IR Meets Multilinguality, Multimodality, and Interaction by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book Liquid Crystals in Biotribology by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book Computer Safety, Reliability, and Security by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book Amyloid and Related Disorders by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book Magnesium Biomaterials by Sanjay Mohapatra, M  R Anusree, S Sreejesh
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy