Business Research Methods

An Applied Orientation

Business & Finance, Economics, Statistics, Management & Leadership, Management Science
Cover of the book Business Research Methods by Sanjay Mohapatra, M  R Anusree, S Sreejesh, Springer International Publishing
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Author: Sanjay Mohapatra, M R Anusree, S Sreejesh ISBN: 9783319005393
Publisher: Springer International Publishing Publication: July 31, 2013
Imprint: Springer Language: English
Author: Sanjay Mohapatra, M R Anusree, S Sreejesh
ISBN: 9783319005393
Publisher: Springer International Publishing
Publication: July 31, 2013
Imprint: Springer
Language: English

Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision.  The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs.  The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision.  The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs.  The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.

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