Business Research Methods

An Applied Orientation

Business & Finance, Economics, Statistics, Management & Leadership, Management Science
Cover of the book Business Research Methods by Sanjay Mohapatra, M  R Anusree, S Sreejesh, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sanjay Mohapatra, M R Anusree, S Sreejesh ISBN: 9783319005393
Publisher: Springer International Publishing Publication: July 31, 2013
Imprint: Springer Language: English
Author: Sanjay Mohapatra, M R Anusree, S Sreejesh
ISBN: 9783319005393
Publisher: Springer International Publishing
Publication: July 31, 2013
Imprint: Springer
Language: English

Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision.  The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs.  The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision.  The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs.  The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.

More books from Springer International Publishing

Cover of the book Dewey, Heidegger, and the Future of Education by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book Non-Operative Treatment of the Lumbar Spine by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book Nonlinear Mode Decomposition by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book Measurements of the X c and X b Quarkonium States in pp Collisions with the ATLAS Experiment by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book The Role of Anesthesiology in Global Health by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book Textbook of Head and Neck Pathology by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book Managing Organizational Diversity by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book High-Resolution Profiling of Protein-RNA Interactions by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book Open Problems in the Geometry and Analysis of Banach Spaces by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book Multi-species Systems in Optical Lattices by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book The Paris Agreement by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book Bioequivalence Requirements in Various Global Jurisdictions by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book Atlas of Thyroid Ultrasonography by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book The Theory of Info-Statics: Conceptual Foundations of Information and Knowledge by Sanjay Mohapatra, M  R Anusree, S Sreejesh
Cover of the book Transcranial Direct Current Stimulation in Neuropsychiatric Disorders by Sanjay Mohapatra, M  R Anusree, S Sreejesh
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy