Business Strategies and Competitiveness in Times of Crisis

A Survey on Italian SMEs

Business & Finance, Career Planning & Job Hunting, Small Business, Management & Leadership, Management
Cover of the book Business Strategies and Competitiveness in Times of Crisis by Laura Gavinelli, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Laura Gavinelli ISBN: 9781137578105
Publisher: Palgrave Macmillan UK Publication: July 13, 2016
Imprint: Palgrave Macmillan Language: English
Author: Laura Gavinelli
ISBN: 9781137578105
Publisher: Palgrave Macmillan UK
Publication: July 13, 2016
Imprint: Palgrave Macmillan
Language: English

This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges. 

More books from Palgrave Macmillan UK

Cover of the book Global University Rankings and the Mediatization of Higher Education by Laura Gavinelli
Cover of the book Financial Structures and Regulation: A Comparison of Crises in the UK, USA and Italy by Laura Gavinelli
Cover of the book Animals and Social Work: A Moral Introduction by Laura Gavinelli
Cover of the book Love and Its Objects by Laura Gavinelli
Cover of the book The Essentials of Knowledge Management by Laura Gavinelli
Cover of the book Organization Design and Engineering by Laura Gavinelli
Cover of the book Creativity — A New Vocabulary by Laura Gavinelli
Cover of the book Managing Innovation Driven Companies by Laura Gavinelli
Cover of the book Dyke/Girl: Language and Identities in a Lesbian Group by Laura Gavinelli
Cover of the book Global Politics of Health Reform in Africa by Laura Gavinelli
Cover of the book Researching Intercultural Learning by Laura Gavinelli
Cover of the book The Gove Legacy by Laura Gavinelli
Cover of the book Sensational Pleasures in Cinema, Literature and Visual Culture by Laura Gavinelli
Cover of the book Legitimacy and Illegitimacy in Nineteenth-Century Law, Literature and History by Laura Gavinelli
Cover of the book Adapting War Horse by Laura Gavinelli
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy