Business Trends in the Digital Era

Evolution of Theories and Applications

Business & Finance, Management & Leadership, Planning & Forecasting, Management
Cover of the book Business Trends in the Digital Era by Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li, Springer Singapore
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Author: Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li ISBN: 9789811010798
Publisher: Springer Singapore Publication: May 31, 2016
Imprint: Springer Language: English
Author: Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
ISBN: 9789811010798
Publisher: Springer Singapore
Publication: May 31, 2016
Imprint: Springer
Language: English

This book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10 emerging trends and goes to great lengths to explain and support his views with up-to-date cases. By incorporating the latest developments, this book allows readers to keep abreast of rapidly advancing digital technologies and business models.

In this time of mass entrepreneurship and innovation, acquiring deep insights into business trends and grasping opportunities for innovation give readers (business executives in particular) and their companies a competitive advantage and the potential to become the next success story.

The Chinese version of the book has become a hit, with some business schools using it as a textbook for their S&T Innovation and Business Trends programs. It also provides business executives with a practical guide for their investment and operation decisions.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10 emerging trends and goes to great lengths to explain and support his views with up-to-date cases. By incorporating the latest developments, this book allows readers to keep abreast of rapidly advancing digital technologies and business models.

In this time of mass entrepreneurship and innovation, acquiring deep insights into business trends and grasping opportunities for innovation give readers (business executives in particular) and their companies a competitive advantage and the potential to become the next success story.

The Chinese version of the book has become a hit, with some business schools using it as a textbook for their S&T Innovation and Business Trends programs. It also provides business executives with a practical guide for their investment and operation decisions.

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