Buy Now

Creative Marketing that Gets Customers to Respond to You and Your Product

Business & Finance, Marketing & Sales
Cover of the book Buy Now by Rick Cesari, Ron Lynch, Wiley
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Author: Rick Cesari, Ron Lynch ISBN: 9781118007891
Publisher: Wiley Publication: January 19, 2011
Imprint: Wiley Language: English
Author: Rick Cesari, Ron Lynch
ISBN: 9781118007891
Publisher: Wiley
Publication: January 19, 2011
Imprint: Wiley
Language: English

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign

In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers.

In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes.

  • Find out how to use direct response to create a "self-funding "marketing campaign
  • Learn the techniques to building offers that will get people to respond to your products
  • Use "high touch" direct response marketing to build brand equity and drive sales at retail
  • Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands
  • Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else

Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign

In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers.

In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes.

Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.

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