Buyology

Truth and Lies About Why We Buy

Business & Finance, Industries & Professions, Purchasing & Buying, Marketing & Sales, Consumer Behaviour
Cover of the book Buyology by Martin Lindstrom, The Crown Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Martin Lindstrom ISBN: 9780385528290
Publisher: The Crown Publishing Group Publication: October 21, 2008
Imprint: Currency Language: English
Author: Martin Lindstrom
ISBN: 9780385528290
Publisher: The Crown Publishing Group
Publication: October 21, 2008
Imprint: Currency
Language: English

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can “Cool” brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can “Cool” brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.

More books from The Crown Publishing Group

Cover of the book A Sudden Glory by Martin Lindstrom
Cover of the book The Divine Hours (Volume Two): Prayers for Autumn and Wintertime by Martin Lindstrom
Cover of the book To Be Told by Martin Lindstrom
Cover of the book The Global-Warming Deception by Martin Lindstrom
Cover of the book Loving God and Others by Martin Lindstrom
Cover of the book The Two-Second Advantage by Martin Lindstrom
Cover of the book Sacred Fire by Martin Lindstrom
Cover of the book In Pursuit of the Common Good by Martin Lindstrom
Cover of the book Wrestling with God by Martin Lindstrom
Cover of the book The Greatest Gift by Martin Lindstrom
Cover of the book The Emotionally Destructive Marriage by Martin Lindstrom
Cover of the book Blacklisted by History by Martin Lindstrom
Cover of the book Forever Friday by Martin Lindstrom
Cover of the book The Agenda by Martin Lindstrom
Cover of the book The Last Christian by Martin Lindstrom
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy