Buzzmarketing
Get People to Talk About Your Stuff
Business & Finance, Marketing & Sales, Direct Marketing, Advertising & Promotion, Management & Leadership, Planning & Forecasting
| Author: | Mark Hughes | ISBN: | 9781101218402 |
| Publisher: | Penguin Publishing Group | Publication: | July 7, 2005 |
| Imprint: | Portfolio | Language: | English |
| Author: | Mark Hughes |
| ISBN: | 9781101218402 |
| Publisher: | Penguin Publishing Group |
| Publication: | July 7, 2005 |
| Imprint: | Portfolio |
| Language: | English |
"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
