C&A

A Family Business in Germany, the Netherlands and the United Kingdom 1911-1961

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book C&A by Mark Spoerer, C.H.Beck
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mark Spoerer ISBN: 9783406698279
Publisher: C.H.Beck Publication: December 5, 2016
Imprint: Language: English
Author: Mark Spoerer
ISBN: 9783406698279
Publisher: C.H.Beck
Publication: December 5, 2016
Imprint:
Language: English

The history of C&A is paradigmatic of the economisation and rationalisation of the production and sale of clothing since the late nineteenth century. Mark Spoerer describes the historical ups and downs of this Dutch family business from its beginnings in Germany through the post-war German «economic miracle». He investigates how the Brenninkmeijer family's traditional policy of recruiting new business leaders from its own ranks influences the company's long-term strategy. In 1841, the brothers Clemens and August Brenninkmeijer, who had gotten their start in the itinerant garment trade in Westphalia, founded a business in the Netherlands that would expand to Germany in 1911 and to Britain in 1922. Despite the difficulties the Brenninkmeijers encountered as foreigners, capitalists and Catholics in the Third Reich, they exploited those chances opened up by the Nazi regime, including the ‹Aryanisation› of property. After 1945, the company experienced furious growth with the rise of a new consumer society, developing into one of Europe's largest fashion retailers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The history of C&A is paradigmatic of the economisation and rationalisation of the production and sale of clothing since the late nineteenth century. Mark Spoerer describes the historical ups and downs of this Dutch family business from its beginnings in Germany through the post-war German «economic miracle». He investigates how the Brenninkmeijer family's traditional policy of recruiting new business leaders from its own ranks influences the company's long-term strategy. In 1841, the brothers Clemens and August Brenninkmeijer, who had gotten their start in the itinerant garment trade in Westphalia, founded a business in the Netherlands that would expand to Germany in 1911 and to Britain in 1922. Despite the difficulties the Brenninkmeijers encountered as foreigners, capitalists and Catholics in the Third Reich, they exploited those chances opened up by the Nazi regime, including the ‹Aryanisation› of property. After 1945, the company experienced furious growth with the rise of a new consumer society, developing into one of Europe's largest fashion retailers.

More books from C.H.Beck

Cover of the book Vergessene Kulturen der Weltgeschichte by Mark Spoerer
Cover of the book Die 101 wichtigsten Fragen - Die Bibel by Mark Spoerer
Cover of the book Die Amerikanische Revolution by Mark Spoerer
Cover of the book Der Mord an den europäischen Juden by Mark Spoerer
Cover of the book Geschichte der Philosophie Bd. 9/1: Die Philosophie der Neuzeit 3 by Mark Spoerer
Cover of the book Betreuungsrecht von A-Z by Mark Spoerer
Cover of the book Immobilien schenken und vererben by Mark Spoerer
Cover of the book Geschichte des Koreakriegs by Mark Spoerer
Cover of the book Geschichte der Pädagogik by Mark Spoerer
Cover of the book Mirabeau by Mark Spoerer
Cover of the book Das Feuchte und das Schmutzige by Mark Spoerer
Cover of the book Eva und Adam by Mark Spoerer
Cover of the book Das Dumme am Leben ist, dass man eines Tages tot ist by Mark Spoerer
Cover of the book Der große Gehirntrainer by Mark Spoerer
Cover of the book Margarethe und der Mönch by Mark Spoerer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy