Call of the Mall

The Author of Why We Buy on the Geography of Shopping

Business & Finance, Marketing & Sales, Retailing, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture
Cover of the book Call of the Mall by Paco Underhill, Simon & Schuster
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Author: Paco Underhill ISBN: 9780743258296
Publisher: Simon & Schuster Publication: February 9, 2004
Imprint: Simon & Schuster Language: English
Author: Paco Underhill
ISBN: 9780743258296
Publisher: Simon & Schuster
Publication: February 9, 2004
Imprint: Simon & Schuster
Language: English

The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about.

Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall—America’s gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.

It’s about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn’t.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about.

Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall—America’s gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.

It’s about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn’t.

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