Call of the Mall

The Author of Why We Buy on the Geography of Shopping

Business & Finance, Marketing & Sales, Retailing, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture
Cover of the book Call of the Mall by Paco Underhill, Simon & Schuster
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Paco Underhill ISBN: 9780743258296
Publisher: Simon & Schuster Publication: February 9, 2004
Imprint: Simon & Schuster Language: English
Author: Paco Underhill
ISBN: 9780743258296
Publisher: Simon & Schuster
Publication: February 9, 2004
Imprint: Simon & Schuster
Language: English

The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about.

Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall—America’s gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.

It’s about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn’t.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about.

Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall—America’s gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.

It’s about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn’t.

More books from Simon & Schuster

Cover of the book Dead of Winter by Paco Underhill
Cover of the book The Tortoise or the Hare by Paco Underhill
Cover of the book House of the Rising Sun by Paco Underhill
Cover of the book The Russian Affair by Paco Underhill
Cover of the book The First National Bank of Dad by Paco Underhill
Cover of the book Darwin's Dangerous Idea by Paco Underhill
Cover of the book The Truth About Retirement Plans and IRAs by Paco Underhill
Cover of the book Real Peace by Paco Underhill
Cover of the book Moments of Impact by Paco Underhill
Cover of the book Death Watch by Paco Underhill
Cover of the book Instructions for Your Discontent by Paco Underhill
Cover of the book The Demonologist by Paco Underhill
Cover of the book How to Beat the Bully Without Really Trying by Paco Underhill
Cover of the book Your Disgusting Head by Paco Underhill
Cover of the book The Humorist by Paco Underhill
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy