Can I Change Your Mind?

The Craft and Art of Persuasive Writing

Nonfiction, Health & Well Being, Psychology, Reference, Reference & Language, Language Arts, Writing & Publishing, Composition & Creative Writing
Cover of the book Can I Change Your Mind? by Lindsay Camp, Bloomsbury Publishing
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Author: Lindsay Camp ISBN: 9781408156773
Publisher: Bloomsbury Publishing Publication: July 1, 2011
Imprint: A&C Black Business Information and Development Language: English
Author: Lindsay Camp
ISBN: 9781408156773
Publisher: Bloomsbury Publishing
Publication: July 1, 2011
Imprint: A&C Black Business Information and Development
Language: English

These days, we all need the ability to argue a case effectively in
writing. Drawing on his long experience as a leading copywriter,
Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss.

Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.

'This is a cunning, masterly and hugely readable book. You'll learn
at least as much from how he writes as from what he writes about-and
that's saying a great deal.' Jeremy Bullmore (columnist for Campaign*,* Management Today and The Guardian*)*

'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore

'A masterpiece in persuasive writing.' Management Today, (September 2007)

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

These days, we all need the ability to argue a case effectively in
writing. Drawing on his long experience as a leading copywriter,
Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss.

Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.

'This is a cunning, masterly and hugely readable book. You'll learn
at least as much from how he writes as from what he writes about-and
that's saying a great deal.' Jeremy Bullmore (columnist for Campaign*,* Management Today and The Guardian*)*

'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore

'A masterpiece in persuasive writing.' Management Today, (September 2007)

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