Candy-coated Marketing

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Candy-coated Marketing by Sheena Horgan, Oak Tree Press
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Author: Sheena Horgan ISBN: 9781846211140
Publisher: Oak Tree Press Publication: September 21, 2012
Imprint: NuBooks Language: English
Author: Sheena Horgan
ISBN: 9781846211140
Publisher: Oak Tree Press
Publication: September 21, 2012
Imprint: NuBooks
Language: English

This eBook is the embodiment of a conviction that:

• Ethical marketing is good for business;

• Just as marketing for a social goal need not rule out a commercial one, marketing to children and a commercial focus are not mutually exclusive; and

• By taking ‘collective responsibility’, brands and marketers can, and should, be making a positive difference to modern childhood.

Candy-coated Marketing portrays marketing to children as a widespread and often inappropriate business practice, but it also corroborates marketing’s ability to evoke and elicit change.

Ultimately, it is the positive potential of this ‘change’ that is the author's primary motivation in writing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This eBook is the embodiment of a conviction that:

• Ethical marketing is good for business;

• Just as marketing for a social goal need not rule out a commercial one, marketing to children and a commercial focus are not mutually exclusive; and

• By taking ‘collective responsibility’, brands and marketers can, and should, be making a positive difference to modern childhood.

Candy-coated Marketing portrays marketing to children as a widespread and often inappropriate business practice, but it also corroborates marketing’s ability to evoke and elicit change.

Ultimately, it is the positive potential of this ‘change’ that is the author's primary motivation in writing.

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