Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture

Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture by Stuart Ewen, Basic Books
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Author: Stuart Ewen ISBN: 9780786722877
Publisher: Basic Books Publication: August 1, 2008
Imprint: Basic Books Language: English
Author: Stuart Ewen
ISBN: 9780786722877
Publisher: Basic Books
Publication: August 1, 2008
Imprint: Basic Books
Language: English

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

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