Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace by , IGI Global
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Author: ISBN: 9781466694514
Publisher: IGI Global Publication: August 28, 2015
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466694514
Publisher: IGI Global
Publication: August 28, 2015
Imprint: Business Science Reference
Language: English
With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content. Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content. Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.

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