Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466694514
Publisher: IGI Global Publication: August 28, 2015
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466694514
Publisher: IGI Global
Publication: August 28, 2015
Imprint: Business Science Reference
Language: English
With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content. Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content. Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.

More books from IGI Global

Cover of the book Handbook of Research on Program Development and Assessment Methodologies in K-20 Education by
Cover of the book Smart Marketing With the Internet of Things by
Cover of the book Student Experiences and Educational Outcomes in Community Engagement for the 21st Century by
Cover of the book Professional Development and Workplace Learning by
Cover of the book Models for Effective Service Delivery in Special Education Programs by
Cover of the book Academic Knowledge Construction and Multimodal Curriculum Development by
Cover of the book Current Issues and Emerging Trends in Medical Tourism by
Cover of the book Optimizing Health Literacy for Improved Clinical Practices by
Cover of the book Online Collaboration and Communication in Contemporary Organizations by
Cover of the book Next Generation Content Delivery Infrastructures by
Cover of the book Women in IT in the New Social Era by
Cover of the book Revolutionizing the Interaction between State and Citizens through Digital Communications by
Cover of the book Web Semantics for Textual and Visual Information Retrieval by
Cover of the book Special Library Administration, Standardization and Technological Integration by
Cover of the book Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy