Case Studies in Strategic Management

How Executive Input Enables Students’ Development

Business & Finance, Accounting, Management, Business Reference, Education
Cover of the book Case Studies in Strategic Management by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319955551
Publisher: Springer International Publishing Publication: September 8, 2018
Imprint: Springer Language: English
Author:
ISBN: 9783319955551
Publisher: Springer International Publishing
Publication: September 8, 2018
Imprint: Springer
Language: English

Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. 

The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. 

The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.

More books from Springer International Publishing

Cover of the book Using Mass Spectrometry for Biochemical Studies on Enzymatic Domains from Polyketide Synthases by
Cover of the book Civic Education and Liberal Democracy by
Cover of the book Landslides in Cold Regions in the Context of Climate Change by
Cover of the book Aqueous Two-Phase Systems for Bioprocess Development for the Recovery of Biological Products by
Cover of the book New Classification Method Based on Modular Neural Networks with the LVQ Algorithm and Type-2 Fuzzy Logic by
Cover of the book Russian Legal Realism by
Cover of the book Chaos, Complexity and Leadership 2017 by
Cover of the book Fundamentals of Applied Multidimensional Scaling for Educational and Psychological Research by
Cover of the book Psycholinguistic Approaches to Meaning and Understanding across Languages by
Cover of the book A Practical Guide to Sentiment Analysis by
Cover of the book Labor in Culture, Or, Worker of the World(s) by
Cover of the book Legal Aspects Around Satellite Constellations by
Cover of the book Physical-Layer Security for Cooperative Relay Networks by
Cover of the book Variational Inequalities and Frictional Contact Problems by
Cover of the book Big Data Analytics in Genomics by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy