Case Study - Nike's dispute with the University of Oregon in De Wit & Meyer

Business & Finance, Management & Leadership, Management
Cover of the book Case Study - Nike's dispute with the University of Oregon in De Wit & Meyer by Katharina Klier, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Katharina Klier ISBN: 9783656098195
Publisher: GRIN Publishing Publication: January 10, 2012
Imprint: GRIN Publishing Language: English
Author: Katharina Klier
ISBN: 9783656098195
Publisher: GRIN Publishing
Publication: January 10, 2012
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Sunderland, language: English, abstract: Executive Summary: This report analyses the actual strategic position of the sports company Nike and carries out the development of the global sport's industry and its influences on Nike. In order to analyse the external and internal influences, this report will commence with Porter's value chain model and his five forces framework to critically evaluate the reasons for Nike's strategic decision to outsource its manufacturing factories to Asia. The reader will also achieve an understanding of the environment in which the company operates, which will be enlarged in the following part, by evaluating the advantages of international trade for Nike. The second part of this report will concentrate on two of Whittington's schools of thought and concentrates on Nike's systemic approach to its strategic position. Finally, Mintzberg ?s cultural and environmental schools of thought will be discussed and compared to illustrate Nike's development between the years of 1996 and 2000.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Sunderland, language: English, abstract: Executive Summary: This report analyses the actual strategic position of the sports company Nike and carries out the development of the global sport's industry and its influences on Nike. In order to analyse the external and internal influences, this report will commence with Porter's value chain model and his five forces framework to critically evaluate the reasons for Nike's strategic decision to outsource its manufacturing factories to Asia. The reader will also achieve an understanding of the environment in which the company operates, which will be enlarged in the following part, by evaluating the advantages of international trade for Nike. The second part of this report will concentrate on two of Whittington's schools of thought and concentrates on Nike's systemic approach to its strategic position. Finally, Mintzberg ?s cultural and environmental schools of thought will be discussed and compared to illustrate Nike's development between the years of 1996 and 2000.

More books from GRIN Publishing

Cover of the book Lessons from German Unification for the Korean Peninsula by Katharina Klier
Cover of the book The Background Field Theory by Katharina Klier
Cover of the book Permission Marketing of Infomediaries in M-Commerce Advertising by Katharina Klier
Cover of the book Die Vorsokratiker by Katharina Klier
Cover of the book Active and Passive Voice in English and German & L2 Learners' Problems with Voice by Katharina Klier
Cover of the book Organizational Structure and the Disciples of the Dog. Organizational Cynicism by Katharina Klier
Cover of the book Intelligence reform and counterterrorism effectiveness by Katharina Klier
Cover of the book A Book Report on 'Europe as Empire - The Nature of the Enlarged European Union' by Katharina Klier
Cover of the book Hegemonic Stability Theory: The Rise and Fall of the US-Leadership in World Economic Relations by Katharina Klier
Cover of the book The Realisation of Jane Eyre as a Bildungsroman by Katharina Klier
Cover of the book The Syntactic Structure of Verb-Particle Constructions by Katharina Klier
Cover of the book American Jews in World War I - German Propaganda Courting the American Jewry by Katharina Klier
Cover of the book Changes in Physical Performance of Children with Scoliosis Courtesy of Remedial Exercises Therapy by Katharina Klier
Cover of the book The women's suffrage movement in New Zealand by Katharina Klier
Cover of the book Between reality and myth by Katharina Klier
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy