Celebrity, Convergence and Transformation

Business & Finance
Cover of the book Celebrity, Convergence and Transformation by , Taylor and Francis
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Author: ISBN: 9781351742696
Publisher: Taylor and Francis Publication: July 28, 2017
Imprint: Routledge Language: English
Author:
ISBN: 9781351742696
Publisher: Taylor and Francis
Publication: July 28, 2017
Imprint: Routledge
Language: English

Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.

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