China's Mobile Economy

Opportunities in the Largest and Fastest Information Consumption Boom

Business & Finance, Finance & Investing, Finance
Cover of the book China's Mobile Economy by Winston Ma, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Winston Ma ISBN: 9781119127246
Publisher: Wiley Publication: November 7, 2016
Imprint: Wiley Language: English
Author: Winston Ma
ISBN: 9781119127246
Publisher: Wiley
Publication: November 7, 2016
Imprint: Wiley
Language: English

Explore the world-changing digital transformation in China

China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of lifestyle- and entertainment-based content. Targeted at the global business community, this lucid and engaging text guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China's emerging mobile economy, and its debut onto the global stage.

Year 2014-15 marks the most important inflection point in the history of the internet in China. Almost overnight, the world’s largest digitally-connected middle class went both mobile and multi-screen (smart phone, tablets, laptops and more), with huge implications for how consumers behave and what companies need to do to successfully compete. As next-generation mobile devices and services take off, China’s strength in this arena will transform it from a global “trend follower” to a “trend setter.”

  • Understand what the digital transformation in China is, and impact on global capital markets, foreign investors, consumer companies, and the global economy as a whole
  • Explore the e-commerce consumption boom in the context of the Chinese market
  • Understand the implications of the multi-screen age and mobile Internet for China's consumers
  • See how mobile Internet use, its focus on lifestyle and entertainment is aligned with today's Chinese culture
  • Learn about the mobile entertainment habits of China’s millennial generation and the corresponding new advertisement approaches

The development of China’s mobile economy is one of the most important trends that will reshape the future of business, technology and society both in China and the world*. China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom* introduces you to the digital transformation in China, and explains how this transformation has the potential to transform both China and the global consumer landscape.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Explore the world-changing digital transformation in China

China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of lifestyle- and entertainment-based content. Targeted at the global business community, this lucid and engaging text guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China's emerging mobile economy, and its debut onto the global stage.

Year 2014-15 marks the most important inflection point in the history of the internet in China. Almost overnight, the world’s largest digitally-connected middle class went both mobile and multi-screen (smart phone, tablets, laptops and more), with huge implications for how consumers behave and what companies need to do to successfully compete. As next-generation mobile devices and services take off, China’s strength in this arena will transform it from a global “trend follower” to a “trend setter.”

The development of China’s mobile economy is one of the most important trends that will reshape the future of business, technology and society both in China and the world*. China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom* introduces you to the digital transformation in China, and explains how this transformation has the potential to transform both China and the global consumer landscape.

More books from Wiley

Cover of the book Wealth Wisdom by Winston Ma
Cover of the book Winning At Retail by Winston Ma
Cover of the book Harkness and Wagner's Biology and Medicine of Rabbits and Rodents by Winston Ma
Cover of the book Organic Structures from Spectra by Winston Ma
Cover of the book iPhone 3.0 Business Strategies For Dummies by Winston Ma
Cover of the book Integration of Demand Response into the Electricity Chain by Winston Ma
Cover of the book Human Drug Targets by Winston Ma
Cover of the book Gender Violence by Winston Ma
Cover of the book The Science of Making Friends by Winston Ma
Cover of the book Powell9;]Smith and Furmston's Building Contract Casebook by Winston Ma
Cover of the book Robert's Rules For Dummies by Winston Ma
Cover of the book Risky is the New Safe by Winston Ma
Cover of the book Modeling and Verification of Real-time Systems by Winston Ma
Cover of the book Immaterialism by Winston Ma
Cover of the book Constructed Wetlands for Industrial Wastewater Treatment by Winston Ma
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy