CLICK!

The Amazing Story of India’s E-commerce Boom and Where It’s Headed

Business & Finance
Cover of the book CLICK! by Jagmohan Bhanver, Komal Bhanver, Hachette India
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Author: Jagmohan Bhanver, Komal Bhanver ISBN: 9789351950288
Publisher: Hachette India Publication: March 25, 2017
Imprint: Hachette India Language: English
Author: Jagmohan Bhanver, Komal Bhanver
ISBN: 9789351950288
Publisher: Hachette India
Publication: March 25, 2017
Imprint: Hachette India
Language: English

A sharp study of the evolution of the e-commerce sector in India and how it is reshaping the way we do business Whether we?re hailing a cab or ordering food, buying groceries or shopping for clothes, booking a hotel or finding the right doctor ? our lives today are lived online. For a population with severe trust issues with online payments, Indian consumers have embraced ecommerce with phenomenal enthusiasm in the past few years. In turn, an incredible number of e-commerce companies operate here today, the more successful among them disrupting business paradigms and changing the way products and services are bought, sold and consumed in the country. Just how has this transformation come about? Through the stories of eight players that have experienced the incredible highs and lows that the industry has witnessed ? Flipkart, Snapdeal, MakeMyTrip, Pepperfry, Just Dial, redBus, InMobi, Paytm ? that have experienced the incredible highs and lows that the industry has witnessed, this book unravels the incredible story of the evolution of e-commerce in India. Taking into account the recent rumblings that have shaken the industry ? from competitive pricing and discount wars to devaluation of former star companies to new and stringent government regulations ? Click! presents a long view of where the industry is headed and presents an incisive vision of it that is both inspirational and cautionary.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A sharp study of the evolution of the e-commerce sector in India and how it is reshaping the way we do business Whether we?re hailing a cab or ordering food, buying groceries or shopping for clothes, booking a hotel or finding the right doctor ? our lives today are lived online. For a population with severe trust issues with online payments, Indian consumers have embraced ecommerce with phenomenal enthusiasm in the past few years. In turn, an incredible number of e-commerce companies operate here today, the more successful among them disrupting business paradigms and changing the way products and services are bought, sold and consumed in the country. Just how has this transformation come about? Through the stories of eight players that have experienced the incredible highs and lows that the industry has witnessed ? Flipkart, Snapdeal, MakeMyTrip, Pepperfry, Just Dial, redBus, InMobi, Paytm ? that have experienced the incredible highs and lows that the industry has witnessed, this book unravels the incredible story of the evolution of e-commerce in India. Taking into account the recent rumblings that have shaken the industry ? from competitive pricing and discount wars to devaluation of former star companies to new and stringent government regulations ? Click! presents a long view of where the industry is headed and presents an incisive vision of it that is both inspirational and cautionary.

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