Click Fraud - Analyse und Methode zur Identifzierung

Nonfiction, Computers, Networking & Communications, Computer Security, Operating Systems, Application Software
Cover of the book Click Fraud - Analyse und Methode zur Identifzierung by Otto Diesenbacher, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Otto Diesenbacher ISBN: 9783656141136
Publisher: GRIN Verlag Publication: February 27, 2012
Imprint: GRIN Verlag Language: German
Author: Otto Diesenbacher
ISBN: 9783656141136
Publisher: GRIN Verlag
Publication: February 27, 2012
Imprint: GRIN Verlag
Language: German

Diplomarbeit aus dem Jahr 2011 im Fachbereich Informatik - IT-Security, Fachhochschule Salzburg (Informationstechnik und System-Management), Sprache: Deutsch, Abstract: Click Fraud is an upcoming and increasing challenge for all aspects of e-commerce and online-marketing. This diploma thesis tries to categorize the term click fraud. Common ways of performing click fraud (botnets, forced browser-clicks) are described and analyzed. The approaches of circumvention of click-fraud by the operators of ad- networks and searchengines are shown, as also the possibilities of afterwards detection of click fraud by companies. A framework with examples is provided to develop and analyze algorithms to detect click fraud.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Diplomarbeit aus dem Jahr 2011 im Fachbereich Informatik - IT-Security, Fachhochschule Salzburg (Informationstechnik und System-Management), Sprache: Deutsch, Abstract: Click Fraud is an upcoming and increasing challenge for all aspects of e-commerce and online-marketing. This diploma thesis tries to categorize the term click fraud. Common ways of performing click fraud (botnets, forced browser-clicks) are described and analyzed. The approaches of circumvention of click-fraud by the operators of ad- networks and searchengines are shown, as also the possibilities of afterwards detection of click fraud by companies. A framework with examples is provided to develop and analyze algorithms to detect click fraud.

More books from GRIN Verlag

Cover of the book Kommunikationstraining und Konfliktlösung by Otto Diesenbacher
Cover of the book Die Zivilgesellschaft aus Sicht der Frau by Otto Diesenbacher
Cover of the book Entwicklung eines Marketing-Controlling Konzeptes für Nonprofit-Organisationen by Otto Diesenbacher
Cover of the book Kaiser Augustus und seine Zeit im Spiegel horazischer Dichtung by Otto Diesenbacher
Cover of the book Die Architektur des Islam by Otto Diesenbacher
Cover of the book Sorption natürlicher Östrogene im Batchexperiment by Otto Diesenbacher
Cover of the book Bilinguale Erziehung von Kindern in Vor- und Grundschule by Otto Diesenbacher
Cover of the book Erziehung und Bildung im Nationalsozialismus by Otto Diesenbacher
Cover of the book Rituale im Schulalltag bei Beeinträchtigungen im Lernen und Verhalten by Otto Diesenbacher
Cover of the book Neue Perspektiven der Digitalen Spaltung - Eine Stellungnahme zu aktuellen Befunden by Otto Diesenbacher
Cover of the book Drucken einer Urkunde für Schulungsteilnehmer (Unterweisung Bürokaufmann / -kauffrau) by Otto Diesenbacher
Cover of the book Ökonomie der Superstars - Zur Ungleichverteilung von Einkommen auf Märkten der Unterhaltungsindustrie übertragen auf den Bereich Fernsehköche und Gourmetköche by Otto Diesenbacher
Cover of the book Soziale Integration und Wohlbefinden von Migranten in Görlitz by Otto Diesenbacher
Cover of the book L. Annaeus Seneca: Hercules furens by Otto Diesenbacher
Cover of the book Der Ansatz der positiven Verfassungsökonomik by Otto Diesenbacher
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy