Click Fraud - Analyse und Methode zur Identifzierung

Nonfiction, Computers, Networking & Communications, Computer Security, Operating Systems, Application Software
Cover of the book Click Fraud - Analyse und Methode zur Identifzierung by Otto Diesenbacher, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Otto Diesenbacher ISBN: 9783656141136
Publisher: GRIN Verlag Publication: February 27, 2012
Imprint: GRIN Verlag Language: German
Author: Otto Diesenbacher
ISBN: 9783656141136
Publisher: GRIN Verlag
Publication: February 27, 2012
Imprint: GRIN Verlag
Language: German

Diplomarbeit aus dem Jahr 2011 im Fachbereich Informatik - IT-Security, Fachhochschule Salzburg (Informationstechnik und System-Management), Sprache: Deutsch, Abstract: Click Fraud is an upcoming and increasing challenge for all aspects of e-commerce and online-marketing. This diploma thesis tries to categorize the term click fraud. Common ways of performing click fraud (botnets, forced browser-clicks) are described and analyzed. The approaches of circumvention of click-fraud by the operators of ad- networks and searchengines are shown, as also the possibilities of afterwards detection of click fraud by companies. A framework with examples is provided to develop and analyze algorithms to detect click fraud.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Diplomarbeit aus dem Jahr 2011 im Fachbereich Informatik - IT-Security, Fachhochschule Salzburg (Informationstechnik und System-Management), Sprache: Deutsch, Abstract: Click Fraud is an upcoming and increasing challenge for all aspects of e-commerce and online-marketing. This diploma thesis tries to categorize the term click fraud. Common ways of performing click fraud (botnets, forced browser-clicks) are described and analyzed. The approaches of circumvention of click-fraud by the operators of ad- networks and searchengines are shown, as also the possibilities of afterwards detection of click fraud by companies. A framework with examples is provided to develop and analyze algorithms to detect click fraud.

More books from GRIN Verlag

Cover of the book Die realistische/ problemorientierte Bilderbuchgeschichte by Otto Diesenbacher
Cover of the book Die Erstellung eines Universitätslehrganges 'Master of Public Health - Prävention und Gesundheitsvorsorge''. Bedarfsanalyse, inhaltliche Gestaltung und Lehrgangsimplementierung by Otto Diesenbacher
Cover of the book Lesbische Frauen im Angestelltenverhältnis und ihr Umgang mit dieser Lebensform am Arbeitsplatz by Otto Diesenbacher
Cover of the book Charakteristik eines effektiven Verhandlungsführers by Otto Diesenbacher
Cover of the book Der Mitarbeiter ab 40 - Defizitmodell oder Potenzial? Grundlagen der Personalentwicklung für ältere Mitarbeiter by Otto Diesenbacher
Cover of the book Die konfessionsverschiedene Ehe: Geschichtliche Entwicklung und geltendes Recht by Otto Diesenbacher
Cover of the book Prüfen des Wareneinganges. (Unterweisungsentwurf Kaufmann, -frau) by Otto Diesenbacher
Cover of the book Aristoteles´ Verfassungsdiskussion II by Otto Diesenbacher
Cover of the book 'Industrialisiert - zivilisiert - gefühlsamputiert?' by Otto Diesenbacher
Cover of the book Konfuzianismus und Willensfreiheit by Otto Diesenbacher
Cover of the book Versuch und Rücktritt - Die Strafbarkeit des untauglichen Versuchs und deren Abgrenzung zum Wahndelikt by Otto Diesenbacher
Cover of the book Business Intelligence Portfollios by Otto Diesenbacher
Cover of the book Die Hugenottenstadt Erlangen - Stadtbaugeschichte und Denkmalpflege by Otto Diesenbacher
Cover of the book Finale Verluste als Problem des europäischen Steuerrechts by Otto Diesenbacher
Cover of the book Beschreibung einer Unterrichtseinheit zur Konstruktion eines Ellipsoid-Modells by Otto Diesenbacher
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy