Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology

Business & Finance, Human Resources & Personnel Management, Training, Business Reference, Business Communication, Entrepreneurship & Small Business, Entrepreneurship
Cover of the book Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology by Larina Kase, McGraw-Hill Education
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Author: Larina Kase ISBN: 9780071771009
Publisher: McGraw-Hill Education Publication: November 11, 2011
Imprint: McGraw-Hill Education Language: English
Author: Larina Kase
ISBN: 9780071771009
Publisher: McGraw-Hill Education
Publication: November 11, 2011
Imprint: McGraw-Hill Education
Language: English

Convert relationships into revenue-generating business!

With Clients, Clients, and More Clients, you’ll learn how to capture the attention of the right connections, build loyal relationships, and influence people to hire you.

Larina Kase combines the latest research from the field of psychology with her own background as a marketing psychologist to help you understand exactly how potential clients think—and use this information to close the deal. Discover how to understand the true needs of a client; access underlying emotions through the use of metaphor; alleviate clients' stress or fears; use color and design psychology to optimize your branding; make yourself memorable; use endorsements in the way that really works; package your products and services so people decide to purchase them.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Convert relationships into revenue-generating business!

With Clients, Clients, and More Clients, you’ll learn how to capture the attention of the right connections, build loyal relationships, and influence people to hire you.

Larina Kase combines the latest research from the field of psychology with her own background as a marketing psychologist to help you understand exactly how potential clients think—and use this information to close the deal. Discover how to understand the true needs of a client; access underlying emotions through the use of metaphor; alleviate clients' stress or fears; use color and design psychology to optimize your branding; make yourself memorable; use endorsements in the way that really works; package your products and services so people decide to purchase them.

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