Co-Opetition

Business & Finance, Management & Leadership, Leadership, Business Reference, Management
Cover of the book Co-Opetition by Adam M. Brandenburger, Barry J. Nalebuff, The Crown Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Adam M. Brandenburger, Barry J. Nalebuff ISBN: 9780307790545
Publisher: The Crown Publishing Group Publication: July 13, 2011
Imprint: Crown Business Language: English
Author: Adam M. Brandenburger, Barry J. Nalebuff
ISBN: 9780307790545
Publisher: The Crown Publishing Group
Publication: July 13, 2011
Imprint: Crown Business
Language: English

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.

Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.

Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

More books from The Crown Publishing Group

Cover of the book Let There Be Light by Adam M. Brandenburger, Barry J. Nalebuff
Cover of the book Mother Angelica's Private and Pithy Lessons from the Scriptures by Adam M. Brandenburger, Barry J. Nalebuff
Cover of the book Christy Miller Collection, Vol 4 by Adam M. Brandenburger, Barry J. Nalebuff
Cover of the book The Navy SEAL Art of War by Adam M. Brandenburger, Barry J. Nalebuff
Cover of the book The Walk at Work by Adam M. Brandenburger, Barry J. Nalebuff
Cover of the book Flying by the Seat of My Pants by Adam M. Brandenburger, Barry J. Nalebuff
Cover of the book Magic Words at Work by Adam M. Brandenburger, Barry J. Nalebuff
Cover of the book A Thousand Small Sparrows by Adam M. Brandenburger, Barry J. Nalebuff
Cover of the book Building the Christian Family You Never Had by Adam M. Brandenburger, Barry J. Nalebuff
Cover of the book The Mass by Adam M. Brandenburger, Barry J. Nalebuff
Cover of the book Eye of the Beholder by Adam M. Brandenburger, Barry J. Nalebuff
Cover of the book Experiencing Christ Within Workbook by Adam M. Brandenburger, Barry J. Nalebuff
Cover of the book Tell to Win by Adam M. Brandenburger, Barry J. Nalebuff
Cover of the book Two Tickets to the Christmas Ball by Adam M. Brandenburger, Barry J. Nalebuff
Cover of the book That Was Then... by Adam M. Brandenburger, Barry J. Nalebuff
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy