Collective Action in Organizations

Interaction and Engagement in an Era of Technological Change

Nonfiction, Social & Cultural Studies, Political Science, Government, Business & Finance
Cover of the book Collective Action in Organizations by Bruce Bimber, Andrew Flanagin, Cynthia Stohl, Cambridge University Press
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Author: Bruce Bimber, Andrew Flanagin, Cynthia Stohl ISBN: 9781139234030
Publisher: Cambridge University Press Publication: February 29, 2012
Imprint: Cambridge University Press Language: English
Author: Bruce Bimber, Andrew Flanagin, Cynthia Stohl
ISBN: 9781139234030
Publisher: Cambridge University Press
Publication: February 29, 2012
Imprint: Cambridge University Press
Language: English

Challenging the notion that digital media render traditional, formal organizations irrelevant, this book offers a new theory of collective action and organizing. Based on extensive surveys and interviews with members of three influential and distinctive organizations in the United States - The American Legion, AARP and MoveOn - the authors reconceptualize collective action as a phenomenon in which technology enhances people's ability to cross boundaries in order to interact with one another and engage with organizations. By developing a theory of Collective Action Space, Bimber, Flanagin and Stohl explore how people's attitudes, behaviors, motivations, goals and digital media use are related to their organizational involvement. They find that using technology does not necessarily make people more likely to act collectively, but contributes to a diversity of 'participatory styles', which hinge on people's interaction with one another and the extent to which they shape organizational agendas. In the digital media age, organizations do not simply recruit people into roles, they provide contexts in which people are able to construct their own collective experiences.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Challenging the notion that digital media render traditional, formal organizations irrelevant, this book offers a new theory of collective action and organizing. Based on extensive surveys and interviews with members of three influential and distinctive organizations in the United States - The American Legion, AARP and MoveOn - the authors reconceptualize collective action as a phenomenon in which technology enhances people's ability to cross boundaries in order to interact with one another and engage with organizations. By developing a theory of Collective Action Space, Bimber, Flanagin and Stohl explore how people's attitudes, behaviors, motivations, goals and digital media use are related to their organizational involvement. They find that using technology does not necessarily make people more likely to act collectively, but contributes to a diversity of 'participatory styles', which hinge on people's interaction with one another and the extent to which they shape organizational agendas. In the digital media age, organizations do not simply recruit people into roles, they provide contexts in which people are able to construct their own collective experiences.

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