Commercial Advertising (RLE Advertising)

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Commercial Advertising (RLE Advertising) by Thomas Russell, Taylor and Francis
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Author: Thomas Russell ISBN: 9781136668814
Publisher: Taylor and Francis Publication: June 26, 2013
Imprint: Routledge Language: English
Author: Thomas Russell
ISBN: 9781136668814
Publisher: Taylor and Francis
Publication: June 26, 2013
Imprint: Routledge
Language: English

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded.

The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age.

First published in 1919.

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The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded.

The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age.

First published in 1919.

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