Commercial Photography Handbook

Business Techniques for Professional Digital Photographers

Nonfiction, Art & Architecture, Photography, Equipment & Techniques, Commercial, Pictorials, Reference
Cover of the book Commercial Photography Handbook by Kirk Tuck, Amherst Media
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Author: Kirk Tuck ISBN: 9781584285625
Publisher: Amherst Media Publication: September 1, 2009
Imprint: Amherst Media Language: English
Author: Kirk Tuck
ISBN: 9781584285625
Publisher: Amherst Media
Publication: September 1, 2009
Imprint: Amherst Media
Language: English
Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.

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