Communicate to Influence: How to Inspire Your Audience to Action

Business & Finance, Human Resources & Personnel Management, Skills, Entrepreneurship & Small Business
Cover of the book Communicate to Influence: How to Inspire Your Audience to Action by Ben Decker, Kelly Decker, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ben Decker, Kelly Decker ISBN: 9780071839846
Publisher: McGraw-Hill Education Publication: March 27, 2015
Imprint: McGraw-Hill Education Language: English
Author: Ben Decker, Kelly Decker
ISBN: 9780071839846
Publisher: McGraw-Hill Education
Publication: March 27, 2015
Imprint: McGraw-Hill Education
Language: English

"The gold standard for communication training programs."
USA Today

Business communication sucks. At each meeting and presentation, we are inundated with information, leaving us thirsting for inspiration. Sure, we will check off an action item because we have to . . . but what if we were actually inspired to do something? What if we were so moved that we wanted to do it?

Leaders must earn the license to lead. Not by expertise, authority, or title alone, but by influence. In Communicate to Influence, you will learn the secrets of the Decker Method—a framework that has been perfected over the past 36 years. Ben and Kelly Decker add fresh insights to these proven principles so that you can ignite change and inspire action. Discover:

  • The Five White Lies of Communicating: learn which barriers prevent you from getting better
  • The Communicator's Roadmap: use a tool to visually chart what type of communication experience you create
  • The Behaviors of Trust: align what you say with how you say it to better connect with your audience
  • The Decker Grid: shift your message from self-centered, all about me content to relevant, audience-centered content that drives action

You are called to communicate well. Not only on the main stage, under bright lights, but every time you speak with your colleagues, your clients, and other stakeholders. It's time to learn how. Stop informing. Start inspiring.

BEN DECKER & KELLY DECKER are the leading experts in the field of business communication. They consult on messaging, cultivate executive presence among the leadership of Fortune 500companies and startups alike, and regularly deliver keynotes to large audiences. Together, they run Decker Communications, a global firm that trains and coaches tens of thousands of executives a year. Ben and Kelly live in the San Francisco Bay Area, where they constantly test and refine communication techniques with their most demanding audience, their three boys.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"The gold standard for communication training programs."
USA Today

Business communication sucks. At each meeting and presentation, we are inundated with information, leaving us thirsting for inspiration. Sure, we will check off an action item because we have to . . . but what if we were actually inspired to do something? What if we were so moved that we wanted to do it?

Leaders must earn the license to lead. Not by expertise, authority, or title alone, but by influence. In Communicate to Influence, you will learn the secrets of the Decker Method—a framework that has been perfected over the past 36 years. Ben and Kelly Decker add fresh insights to these proven principles so that you can ignite change and inspire action. Discover:

You are called to communicate well. Not only on the main stage, under bright lights, but every time you speak with your colleagues, your clients, and other stakeholders. It's time to learn how. Stop informing. Start inspiring.

BEN DECKER & KELLY DECKER are the leading experts in the field of business communication. They consult on messaging, cultivate executive presence among the leadership of Fortune 500companies and startups alike, and regularly deliver keynotes to large audiences. Together, they run Decker Communications, a global firm that trains and coaches tens of thousands of executives a year. Ben and Kelly live in the San Francisco Bay Area, where they constantly test and refine communication techniques with their most demanding audience, their three boys.

More books from McGraw-Hill Education

Cover of the book Seamanship Secrets : 185 Tips & Techniques for Better Navigation, Cruise Planning, and Boat Handling Under Power or Sail: 185 Tips & Techniques for Better Navigation, Cruise Planning, and Boat Handling Under Power or Sail by Ben Decker, Kelly Decker
Cover of the book McGraw-Hill Education Vocabulary Grades 6-8, Second Edition by Ben Decker, Kelly Decker
Cover of the book Civil Engineering PE Practice Exams: Breadth and Depth by Ben Decker, Kelly Decker
Cover of the book Celestial Navigation for Yachtsmen by Ben Decker, Kelly Decker
Cover of the book Delivering Business Intelligence with Microsoft SQL Server 2008 by Ben Decker, Kelly Decker
Cover of the book Design for Six Sigma by Ben Decker, Kelly Decker
Cover of the book Oracle WebLogic Server 11g Administration Handbook by Ben Decker, Kelly Decker
Cover of the book What Every Real Estate Investor Needs to Know About Cash Flow... And 36 Other Key Financial Measures by Ben Decker, Kelly Decker
Cover of the book The New USMLE Step 2 CS: 101 Myths Debunked by Ben Decker, Kelly Decker
Cover of the book McGraw Hill's Paramedic Flashcards by Ben Decker, Kelly Decker
Cover of the book Principles of Computer Security Lab Manual, Fourth Edition by Ben Decker, Kelly Decker
Cover of the book Mba Admissions Strategy: From Profile Building To Essay Writing by Ben Decker, Kelly Decker
Cover of the book CorelDRAW® X4: The Official Guide by Ben Decker, Kelly Decker
Cover of the book LANGE Q&A: Mammography Examination, 4th Edition by Ben Decker, Kelly Decker
Cover of the book How to Do Everything: Genealogy, Fourth Edition by Ben Decker, Kelly Decker
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy