Communicating India’s Soft Power

Buddha to Bollywood

Nonfiction, Social & Cultural Studies, Political Science, International, International Relations
Cover of the book Communicating India’s Soft Power by D. Thussu, Palgrave Macmillan US
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Author: D. Thussu ISBN: 9781137027894
Publisher: Palgrave Macmillan US Publication: October 23, 2013
Imprint: Palgrave Macmillan Language: English
Author: D. Thussu
ISBN: 9781137027894
Publisher: Palgrave Macmillan US
Publication: October 23, 2013
Imprint: Palgrave Macmillan
Language: English

In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.

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In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.

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