Communicating India’s Soft Power
Buddha to Bollywood
Nonfiction, Social & Cultural Studies, Political Science, International, International Relations
| Author: | D. Thussu | ISBN: | 9781137027894 |
| Publisher: | Palgrave Macmillan US | Publication: | October 23, 2013 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | D. Thussu |
| ISBN: | 9781137027894 |
| Publisher: | Palgrave Macmillan US |
| Publication: | October 23, 2013 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.
In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.
