Communicating Strategy

Business & Finance, Management & Leadership, Management
Cover of the book Communicating Strategy by Phil Jones, Taylor and Francis
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Author: Phil Jones ISBN: 9781351950268
Publisher: Taylor and Francis Publication: March 2, 2017
Imprint: Gower Language: English
Author: Phil Jones
ISBN: 9781351950268
Publisher: Taylor and Francis
Publication: March 2, 2017
Imprint: Gower
Language: English

'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.'

Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.

With guidance on how to create change champions, the book is vital reading for senior managers globally.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.'

Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.

With guidance on how to create change champions, the book is vital reading for senior managers globally.

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