Communication Design

Insights from the Creative Industries

Nonfiction, Art & Architecture, Graphic Art & Design, General Art, General Design
Cover of the book Communication Design by Derek Yates, Jessie Price, Bloomsbury Publishing
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Author: Derek Yates, Jessie Price ISBN: 9781474239257
Publisher: Bloomsbury Publishing Publication: February 26, 2015
Imprint: Fairchild Books Language: English
Author: Derek Yates, Jessie Price
ISBN: 9781474239257
Publisher: Bloomsbury Publishing
Publication: February 26, 2015
Imprint: Fairchild Books
Language: English

The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted.

This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted.

This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.

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