Communication, Public Discourse, and Road Safety Campaigns

Persuading People to Be Safer

Nonfiction, Reference & Language, Language Arts, Public Speaking, Rhetoric, Communication, Social & Cultural Studies, Social Science, Sociology, Urban
Cover of the book Communication, Public Discourse, and Road Safety Campaigns by Nurit Guttman, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nurit Guttman ISBN: 9781136154645
Publisher: Taylor and Francis Publication: June 5, 2014
Imprint: Routledge Language: English
Author: Nurit Guttman
ISBN: 9781136154645
Publisher: Taylor and Francis
Publication: June 5, 2014
Imprint: Routledge
Language: English

This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.

More books from Taylor and Francis

Cover of the book Universities and Innovation Economies by Nurit Guttman
Cover of the book Paradigms in Economic Development: Classic Perspectives, Critiques and Reflections by Nurit Guttman
Cover of the book Appointing and Managing Learning Support Assistants by Nurit Guttman
Cover of the book Debating a Post-American World by Nurit Guttman
Cover of the book Queer Attachments by Nurit Guttman
Cover of the book Measurement With Persons by Nurit Guttman
Cover of the book Asian Discourses of Rule of Law by Nurit Guttman
Cover of the book The Neoliberal Agenda and the Student Debt Crisis in U.S. Higher Education by Nurit Guttman
Cover of the book Key Facts Contract Law by Nurit Guttman
Cover of the book 9/11 Ten Years After by Nurit Guttman
Cover of the book Teacher Inquiries in Literacy Teaching-Learning by Nurit Guttman
Cover of the book Encounters With Materials in Early Childhood Education by Nurit Guttman
Cover of the book Abstract Entities by Nurit Guttman
Cover of the book Family Based Treatment for Restrictive Eating Disorders by Nurit Guttman
Cover of the book To Be Met as a Person by Nurit Guttman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy