Communications Writing and Design

The Integrated Manual for Marketing, Advertising, and Public Relations

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Advertising
Cover of the book Communications Writing and Design by John DiMarco, Wiley
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Author: John DiMarco ISBN: 9781119118923
Publisher: Wiley Publication: March 21, 2017
Imprint: Wiley-Blackwell Language: English
Author: John DiMarco
ISBN: 9781119118923
Publisher: Wiley
Publication: March 21, 2017
Imprint: Wiley-Blackwell
Language: English

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

  • Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
  • Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
  • Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
  • Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises

A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

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