Competitive SME

Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Competitive SME by David James Hood, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David James Hood ISBN: 9780749468514
Publisher: Kogan Page Publication: February 3, 2013
Imprint: Kogan Page Language: English
Author: David James Hood
ISBN: 9780749468514
Publisher: Kogan Page
Publication: February 3, 2013
Imprint: Kogan Page
Language: English

Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to:

create and manage effective marketing and branding processes;
better engage with your market , creating and projecting real value;
increase your worth to the market with corresponding increase in revenue;
maximise your resources, however limited;
ensure that your competitive edge and U.S.P. is amplified and sustained.

Packed with simple but effective tools, Competitive SME is an essential, practical handbook for any manager or owner of an SME / SMB who wants to outperform their competitors.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to:

create and manage effective marketing and branding processes;
better engage with your market , creating and projecting real value;
increase your worth to the market with corresponding increase in revenue;
maximise your resources, however limited;
ensure that your competitive edge and U.S.P. is amplified and sustained.

Packed with simple but effective tools, Competitive SME is an essential, practical handbook for any manager or owner of an SME / SMB who wants to outperform their competitors.

More books from Kogan Page

Cover of the book How to Master Psychometric Tests by David James Hood
Cover of the book Transformational HR by David James Hood
Cover of the book Designing, Delivering and Evaluating L&D by David James Hood
Cover of the book International Human Resource Management by David James Hood
Cover of the book Human Resource Management in Context by David James Hood
Cover of the book Not Bosses But Leaders: How To Lead The Way To Success by David James Hood
Cover of the book The Innovation Handbook by David James Hood
Cover of the book A Circular Economy Handbook for Business and Supply Chains by David James Hood
Cover of the book The 30 Day MBA in Business Finance by David James Hood
Cover of the book Managing Change by David James Hood
Cover of the book Digital Marketing Strategy by David James Hood
Cover of the book The Driving Instructor's Handbook by David James Hood
Cover of the book The Psychology of Work by David James Hood
Cover of the book The Handbook of International Trade and Finance by David James Hood
Cover of the book Qualitative Research by David James Hood
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy