Competitive Strategies
Managing the Present, Imagining the Future
Business & Finance, Management & Leadership, Management, Marketing & Sales
| Author: | E. Valdani, A. Arbore | ISBN: | 9780230354586 |
| Publisher: | Palgrave Macmillan UK | Publication: | November 30, 2012 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | E. Valdani, A. Arbore |
| ISBN: | 9780230354586 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | November 30, 2012 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
