Complaint Management and Channel Choice

An Analysis of Customer Perceptions

Business & Finance, Marketing & Sales, Customer Service, Sales & Selling
Cover of the book Complaint Management and Channel Choice by Stefan Garding, Andrea Bruns, Springer International Publishing
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Author: Stefan Garding, Andrea Bruns ISBN: 9783319181790
Publisher: Springer International Publishing Publication: May 14, 2015
Imprint: Springer Language: English
Author: Stefan Garding, Andrea Bruns
ISBN: 9783319181790
Publisher: Springer International Publishing
Publication: May 14, 2015
Imprint: Springer
Language: English

This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each complaint channel.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each complaint channel.

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