Conducting Business in China and India

A Comparative and Contextual Analysis

Business & Finance, Economics, International Economics
Cover of the book Conducting Business in China and India by Ying Zhu, Deepak Sardana, Palgrave Macmillan UK
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Author: Ying Zhu, Deepak Sardana ISBN: 9781137547217
Publisher: Palgrave Macmillan UK Publication: July 6, 2017
Imprint: Palgrave Macmillan Language: English
Author: Ying Zhu, Deepak Sardana
ISBN: 9781137547217
Publisher: Palgrave Macmillan UK
Publication: July 6, 2017
Imprint: Palgrave Macmillan
Language: English

This book takes a holistic approach to explore how business is being conducted in China and India, and to analyze the factors that influence business decisions in present times. In doing so the book seeks to develop a fuller understanding of the present ‘context’ within the two Asian nations, drawing upon a complete understanding of the culture, history and behaviour of the society and its institutions. The authors probe an area that has not been widely addressed before and seek to provide a finer analysis of the influences behind day-to-day business operations. This study has widespread appeal as it covers business processes at three different levels: macro-level, including government policies and institutions; meso-level, organisations and communities; and micro-level, individuals within business. Not only appealing to scholars, senior executives, business professionals and policy-makers, this book will also provide an interdisciplinary examination of how business is conducted in China and India, and will be valuable to anyone with a general interest in Asian business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book takes a holistic approach to explore how business is being conducted in China and India, and to analyze the factors that influence business decisions in present times. In doing so the book seeks to develop a fuller understanding of the present ‘context’ within the two Asian nations, drawing upon a complete understanding of the culture, history and behaviour of the society and its institutions. The authors probe an area that has not been widely addressed before and seek to provide a finer analysis of the influences behind day-to-day business operations. This study has widespread appeal as it covers business processes at three different levels: macro-level, including government policies and institutions; meso-level, organisations and communities; and micro-level, individuals within business. Not only appealing to scholars, senior executives, business professionals and policy-makers, this book will also provide an interdisciplinary examination of how business is conducted in China and India, and will be valuable to anyone with a general interest in Asian business.

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