Conscious Marketing

How to Create an Awesome Business with a New Approach to Marketing

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Conscious Marketing by Carolyn Tate, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Carolyn Tate ISBN: 9780730309673
Publisher: Wiley Publication: February 19, 2015
Imprint: Wrightbooks Language: English
Author: Carolyn Tate
ISBN: 9780730309673
Publisher: Wiley
Publication: February 19, 2015
Imprint: Wrightbooks
Language: English

In the modern economy, businesses must have heart

The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted—radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike.

In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include:

  • What's wrong with marketing and why it doesn't work
  • What "conscious" means to the consumer, business, leader and marketer
  • The who, what, why and how of conscious marketing
  • Navigating the shift from traditional to conscious practices

The book includes a three-part guide to crafting an actionable plan, including where to find help. Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what's at their core, why they do what they do and why it matters. Conscious Marketing is a comprehensive guide to fixing the problem, with a sustainable solution.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the modern economy, businesses must have heart

The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted—radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike.

In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include:

The book includes a three-part guide to crafting an actionable plan, including where to find help. Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what's at their core, why they do what they do and why it matters. Conscious Marketing is a comprehensive guide to fixing the problem, with a sustainable solution.

More books from Wiley

Cover of the book English Words by Carolyn Tate
Cover of the book Crowdsourcing by Carolyn Tate
Cover of the book Revelation by Carolyn Tate
Cover of the book Good Idea. Now What? by Carolyn Tate
Cover of the book Reflections on Leadership and Career Development by Carolyn Tate
Cover of the book The Positive Power of Imagery by Carolyn Tate
Cover of the book Confessions of an Event Planner by Carolyn Tate
Cover of the book Index of Medical Imaging by Carolyn Tate
Cover of the book The Lean Enterprise by Carolyn Tate
Cover of the book Global Ethics by Carolyn Tate
Cover of the book A Companion to Reality Television by Carolyn Tate
Cover of the book Mediterranean Mountain Environments by Carolyn Tate
Cover of the book Fourier Analysis by Carolyn Tate
Cover of the book Transplant Administration by Carolyn Tate
Cover of the book Leading Collaborative Architectural Practice by Carolyn Tate
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy