Constructing the Persuasive Portfolio

The Only Primer You’ll Ever Need

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Book Design, Commercial Illustration, Architecture, Design & Drafting
Cover of the book Constructing the Persuasive Portfolio by Margaret Fletcher, Taylor and Francis
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Author: Margaret Fletcher ISBN: 9781317506195
Publisher: Taylor and Francis Publication: September 13, 2016
Imprint: Routledge Language: English
Author: Margaret Fletcher
ISBN: 9781317506195
Publisher: Taylor and Francis
Publication: September 13, 2016
Imprint: Routledge
Language: English

Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout.

You will learn how to:
-Identify your readership
-Collect, document, and catalog your work
-Organize your portfolio
-Visually structure your portfolio
-Design your layout
-Manage both printed and digital portfolio formats

As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout.

You will learn how to:
-Identify your readership
-Collect, document, and catalog your work
-Organize your portfolio
-Visually structure your portfolio
-Design your layout
-Manage both printed and digital portfolio formats

As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!

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