Consumer Behavior and Advertising Involvement

Selected Works of Herbert E. Krugman

Business & Finance, Marketing & Sales, Consumer Behaviour, Advertising & Promotion
Cover of the book Consumer Behavior and Advertising Involvement by Edward P. Krugman, Taylor and Francis
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Author: Edward P. Krugman ISBN: 9781136677953
Publisher: Taylor and Francis Publication: May 13, 2013
Imprint: Routledge Language: English
Author: Edward P. Krugman
ISBN: 9781136677953
Publisher: Taylor and Francis
Publication: May 13, 2013
Imprint: Routledge
Language: English

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research.  This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.  William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research.  This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.  William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.

 

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