Consumer Behavior in Action

Real-life Applications for Marketing Managers

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Consumer Behavior in Action by Geoffrey Paul Lantos, Taylor and Francis
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Author: Geoffrey Paul Lantos ISBN: 9781317473831
Publisher: Taylor and Francis Publication: January 28, 2015
Imprint: Routledge Language: English
Author: Geoffrey Paul Lantos
ISBN: 9781317473831
Publisher: Taylor and Francis
Publication: January 28, 2015
Imprint: Routledge
Language: English

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research.

The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research.

The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

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