Consumer Behaviour

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Consumer Behaviour by Vishwajeet Prasad, GenNext Publication
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Author: Vishwajeet Prasad ISBN: 9789385484087
Publisher: GenNext Publication Publication: June 30, 2009
Imprint: GenNext Publication Language: English
Author: Vishwajeet Prasad
ISBN: 9789385484087
Publisher: GenNext Publication
Publication: June 30, 2009
Imprint: GenNext Publication
Language: English

This book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a fascinating way, is stimulating and motivates readers. This textbook provides a complete introduction to consumer behaviour. It focuses on consumer behaviour research and concepts and their application in marketing issues. It highlights the values, popular culture, lifestyles, and consumption. Its simple layout and up to date studies make application of theories taught very clear. A must-have book for everyone engaged in this field.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a fascinating way, is stimulating and motivates readers. This textbook provides a complete introduction to consumer behaviour. It focuses on consumer behaviour research and concepts and their application in marketing issues. It highlights the values, popular culture, lifestyles, and consumption. Its simple layout and up to date studies make application of theories taught very clear. A must-have book for everyone engaged in this field.

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