Consumer Behaviour

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Consumer Behaviour by Zubin Sethna, Jim Blythe, SAGE Publications
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Author: Zubin Sethna, Jim Blythe ISBN: 9781526471079
Publisher: SAGE Publications Publication: March 18, 2019
Imprint: SAGE Publications Ltd Language: English
Author: Zubin Sethna, Jim Blythe
ISBN: 9781526471079
Publisher: SAGE Publications
Publication: March 18, 2019
Imprint: SAGE Publications Ltd
Language: English

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.

 

The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.

New to this edition:

  • Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology
  • A new feature exploring the experiential role of brands in consumers’ lives today titled ‘Brand Experiences’
  • A brand new chapter on sustainable consumption for this era of climate change and sustainability challenges

Online resources complement the book, featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an Instructor manual as well as selected videos to make the examples in each chapter come to life.

** **

Suitable reading for undergraduate marketing students studying consumer behavior, international consumer behaviour and buyer behavior.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.

 

The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.

New to this edition:

Online resources complement the book, featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an Instructor manual as well as selected videos to make the examples in each chapter come to life.

** **

Suitable reading for undergraduate marketing students studying consumer behavior, international consumer behaviour and buyer behavior.

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