Consumer-Centric Category Management

How to Increase Profits by Managing Categories Based on Consumer Needs

Business & Finance, Management & Leadership, Decision Making & Problem Solving
Cover of the book Consumer-Centric Category Management by ACNielsen, Al Heller, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ACNielsen, Al Heller ISBN: 9781118429105
Publisher: Wiley Publication: June 12, 2012
Imprint: Wiley Language: English
Author: ACNielsen, Al Heller
ISBN: 9781118429105
Publisher: Wiley
Publication: June 12, 2012
Imprint: Wiley
Language: English

In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center.

New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving.

This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center.

New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving.

This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.

More books from Wiley

Cover of the book Piano Exercises For Dummies by ACNielsen, Al Heller
Cover of the book English Language Arts, Grade 8 Module 2 by ACNielsen, Al Heller
Cover of the book Statistical Methods for Survival Data Analysis by ACNielsen, Al Heller
Cover of the book The Wiley Handbook of Personality Assessment by ACNielsen, Al Heller
Cover of the book Fundamentals of Earthquake Engineering by ACNielsen, Al Heller
Cover of the book Mind Games by ACNielsen, Al Heller
Cover of the book Introducing Christian Ethics by ACNielsen, Al Heller
Cover of the book Office 365 For Dummies by ACNielsen, Al Heller
Cover of the book Sustainable Catalysis by ACNielsen, Al Heller
Cover of the book Bauphysik Kalender 2011 by ACNielsen, Al Heller
Cover of the book High Value Fermentation Products, Volume 1 by ACNielsen, Al Heller
Cover of the book Mass Spectrometry in Drug Metabolism and Disposition by ACNielsen, Al Heller
Cover of the book Real Estate Joint Ventures by ACNielsen, Al Heller
Cover of the book Asia Alone by ACNielsen, Al Heller
Cover of the book Writing Computer Code by ACNielsen, Al Heller
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy