Consumer Culture, Modernity and Identity

Nonfiction, Social & Cultural Studies, Social Science, Anthropology, Sociology
Cover of the book Consumer Culture, Modernity and Identity by , SAGE Publications
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Author: ISBN: 9788132118244
Publisher: SAGE Publications Publication: September 30, 2013
Imprint: Sage Publications Pvt. Ltd Language: English
Author:
ISBN: 9788132118244
Publisher: SAGE Publications
Publication: September 30, 2013
Imprint: Sage Publications Pvt. Ltd
Language: English

This book offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: lifestyle choices and construction of modern identities; fashion and advertising; and subaltern concerns and moral subjectivities. It juxtaposes empirical studies with theoretical traditions in addressing questions such as: How do people imagine modernity and identity in consumer culture? What does modernity or ‘being modern’ mean to people in different societies? Are modernity and tradition antithetical to or develop an interface with each other? The chapters in the book trace manifestations and trajectories of consumer culture and modernity as they connect to develop a sense of renewed identity.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: lifestyle choices and construction of modern identities; fashion and advertising; and subaltern concerns and moral subjectivities. It juxtaposes empirical studies with theoretical traditions in addressing questions such as: How do people imagine modernity and identity in consumer culture? What does modernity or ‘being modern’ mean to people in different societies? Are modernity and tradition antithetical to or develop an interface with each other? The chapters in the book trace manifestations and trajectories of consumer culture and modernity as they connect to develop a sense of renewed identity.

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