Consumer Culture, Modernity and Identity

Nonfiction, Social & Cultural Studies, Social Science, Anthropology, Sociology
Cover of the book Consumer Culture, Modernity and Identity by , SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9788132118244
Publisher: SAGE Publications Publication: September 30, 2013
Imprint: Sage Publications Pvt. Ltd Language: English
Author:
ISBN: 9788132118244
Publisher: SAGE Publications
Publication: September 30, 2013
Imprint: Sage Publications Pvt. Ltd
Language: English

This book offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: lifestyle choices and construction of modern identities; fashion and advertising; and subaltern concerns and moral subjectivities. It juxtaposes empirical studies with theoretical traditions in addressing questions such as: How do people imagine modernity and identity in consumer culture? What does modernity or ‘being modern’ mean to people in different societies? Are modernity and tradition antithetical to or develop an interface with each other? The chapters in the book trace manifestations and trajectories of consumer culture and modernity as they connect to develop a sense of renewed identity.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: lifestyle choices and construction of modern identities; fashion and advertising; and subaltern concerns and moral subjectivities. It juxtaposes empirical studies with theoretical traditions in addressing questions such as: How do people imagine modernity and identity in consumer culture? What does modernity or ‘being modern’ mean to people in different societies? Are modernity and tradition antithetical to or develop an interface with each other? The chapters in the book trace manifestations and trajectories of consumer culture and modernity as they connect to develop a sense of renewed identity.

More books from SAGE Publications

Cover of the book Multicultural Counseling Competencies by
Cover of the book The Moral Imperative of School Leadership by
Cover of the book The Handbook of Human Services Management by
Cover of the book Digital Literacies by
Cover of the book Identity, Society and Transformative Social Categories by
Cover of the book Learning and Teaching in Higher Education by
Cover of the book Leading Lesson Study by
Cover of the book Understanding School Bullying by
Cover of the book The SAGE Handbook of Gifted and Talented Education by
Cover of the book Designing Experiments for the Social Sciences by
Cover of the book 101 Solutions for School Counselors and Leaders in Challenging Times by
Cover of the book Phonemic Awareness by
Cover of the book What is Social Work? by
Cover of the book Responsive Leadership in Social Services by
Cover of the book Understanding and Engaging Adolescents by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy