Consumer Insights - Love them and leverage them

... und Ihre Marketingaktivitäten werden effektiver

Business & Finance, Marketing & Sales
Cover of the book Consumer Insights - Love them and leverage them by Mel Schoen, Books on Demand
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mel Schoen ISBN: 9783848269976
Publisher: Books on Demand Publication: September 25, 2013
Imprint: Language: English
Author: Mel Schoen
ISBN: 9783848269976
Publisher: Books on Demand
Publication: September 25, 2013
Imprint:
Language: English
Durch den konsequenten Einsatz von Consumer Insights ist es möglich, die Effektivität von Markenkommunikation, Neuproduktentwicklung, Packaging und anderen Marketing-Mix-Elementen deutlich zu steigern. Der Autor, Mel Schoen, nutzt seine langjährige Markenerfahrung, um die Arbeit mit Consumer Insights aus unterschiedlichen Perspektiven darzustellen. Von seinen Ideen und Anregungen – manche davon überraschend – können fast alle Marken profitieren. Geschrieben in verständlichem Englisch, ist das Buch hauptsächlich für den deutschen Markt bestimmt – dort, wo der Autor seit vielen Jahren lebt. Take a ruthless approach to leveraging Consumer Insights and it is possible to increase dramatically the effectiveness of brand communication, packaging, new product development and most other elements of the Marketing Mix. Approaching the subject from various angles, Mel Schoen draws on his experience of working with brands and brand owners for many years. His ideas and suggestions – some of them quite unexpected – can be applied profitably to most products and services. Written in straightforward English, the book is intended mainly for the German marketplace where the author has worked for many years. Currently, Mel Schoen is the owner of Insight Driven Brand Consulting & Communication GmbH in Hamburg.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Durch den konsequenten Einsatz von Consumer Insights ist es möglich, die Effektivität von Markenkommunikation, Neuproduktentwicklung, Packaging und anderen Marketing-Mix-Elementen deutlich zu steigern. Der Autor, Mel Schoen, nutzt seine langjährige Markenerfahrung, um die Arbeit mit Consumer Insights aus unterschiedlichen Perspektiven darzustellen. Von seinen Ideen und Anregungen – manche davon überraschend – können fast alle Marken profitieren. Geschrieben in verständlichem Englisch, ist das Buch hauptsächlich für den deutschen Markt bestimmt – dort, wo der Autor seit vielen Jahren lebt. Take a ruthless approach to leveraging Consumer Insights and it is possible to increase dramatically the effectiveness of brand communication, packaging, new product development and most other elements of the Marketing Mix. Approaching the subject from various angles, Mel Schoen draws on his experience of working with brands and brand owners for many years. His ideas and suggestions – some of them quite unexpected – can be applied profitably to most products and services. Written in straightforward English, the book is intended mainly for the German marketplace where the author has worked for many years. Currently, Mel Schoen is the owner of Insight Driven Brand Consulting & Communication GmbH in Hamburg.

More books from Books on Demand

Cover of the book 30 Mythen übers Laufen by Mel Schoen
Cover of the book Die Kuh, der Schuh, dann du (Novelle) by Mel Schoen
Cover of the book Das Beziehungshandbuch by Mel Schoen
Cover of the book Im Zeichen des Lotus by Mel Schoen
Cover of the book L'ambition climatique by Mel Schoen
Cover of the book Der Fürst by Mel Schoen
Cover of the book La Península Valdés Patagonien by Mel Schoen
Cover of the book Mosaike by Mel Schoen
Cover of the book Low Carb Büro-Snacks by Mel Schoen
Cover of the book Entscheidung auf dem Weihnachtsmarkt by Mel Schoen
Cover of the book Trompeten Technik by Mel Schoen
Cover of the book Les safaris d'Hideko et François by Mel Schoen
Cover of the book Der Flaschenkobold - The Bottle Imp by Mel Schoen
Cover of the book Ohne Füße, ohne Kopf? Das ist lustig. by Mel Schoen
Cover of the book Konsumgenossenschaften: Wegbereiter der Flächentarifverträge by Mel Schoen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy