Consumer Profiles (RLE Consumer Behaviour)

An introduction to psychographics

Business & Finance, Marketing & Sales, Research, Consumer Behaviour, Nonfiction, Health & Well Being, Psychology, Social Psychology
Cover of the book Consumer Profiles (RLE Consumer Behaviour) by Barrie Gunter, Adrian Furnham, Taylor and Francis
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Author: Barrie Gunter, Adrian Furnham ISBN: 9781317565840
Publisher: Taylor and Francis Publication: December 5, 2014
Imprint: Routledge Language: English
Author: Barrie Gunter, Adrian Furnham
ISBN: 9781317565840
Publisher: Taylor and Francis
Publication: December 5, 2014
Imprint: Routledge
Language: English

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

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