Consumer Research: Literatur Review, Statement Analysis and Focus Groups

Business & Finance, Marketing & Sales
Cover of the book Consumer Research: Literatur Review, Statement Analysis and Focus Groups by Miriam Mennen, GRIN Publishing
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Author: Miriam Mennen ISBN: 9783640798902
Publisher: GRIN Publishing Publication: March 17, 2010
Imprint: GRIN Publishing Language: English
Author: Miriam Mennen
ISBN: 9783640798902
Publisher: GRIN Publishing
Publication: March 17, 2010
Imprint: GRIN Publishing
Language: English

Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 68 % - B, University of Sunderland (Faculty of Business and Law), language: English, abstract: This essay consists out of three parts. Part one: Literature Review 'Consumer Perceptual Processes' Part two: Statement Analysis, 'As a part of our marketing strategy we introduce new products very frequently' Part three: Focus Groups, Applied Example

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Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 68 % - B, University of Sunderland (Faculty of Business and Law), language: English, abstract: This essay consists out of three parts. Part one: Literature Review 'Consumer Perceptual Processes' Part two: Statement Analysis, 'As a part of our marketing strategy we introduce new products very frequently' Part three: Focus Groups, Applied Example

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